Privacy Policy

Principal Roof Services respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our contact forms.

1. Information We Collect

We collect information you voluntarily provide through our website forms:

• Contact forms: name, phone number, email address, property address, and project details.
• Newsletter subscription: email address and consent status.
• AI chat assistant: messages you send to our Principle AI Agent for the purpose of providing roofing guidance.
• Attribution data: the page you visited, referring URL, and UTM parameters (source, medium, campaign) that help us understand how you found us.

We also collect basic analytics data about website usage, such as page views and general visitor patterns, to improve our website.

2. How We Use Your Information

We use the information collected to:

• Respond to inquiries and provide roofing estimates
• Schedule inspections and service appointments
• Communicate about your roofing project by phone, SMS, or email
• Send newsletter and promotional content if you have opted in
• Improve our website and services

We do not sell, rent, or trade your personal information to third parties.

3. SMS and Telephone Communications

If you provide your telephone number, we and our authorized service providers may use it to contact you by phone call, text message (SMS), or prerecorded/artificial voice message, which may be sent using an automatic telephone dialing system. These communications may include appointment reminders, scheduling, follow-up questions, estimates, customer service, and, where you have provided marketing consent, promotional offers.

Consent: By providing your phone number, you consent to receive such communications. You are not required to provide consent as a condition of purchasing any goods or services.

Message and data rates may apply. Message frequency varies.

How to opt out: Reply "STOP" to any SMS message to stop receiving text messages. Reply "HELP" for assistance. To opt out of phone calls or request removal from our contact list, call us at (888) 504-8843 or email info@principalroofsservices.com. For full terms, see our Terms of Service.

4. Information Sharing and Service Providers

We may share your information with service providers who help us operate our business under contractual obligations to protect your data. These may include:

• Lead management and CRM: we transmit the information you submit (including your name, phone number, and project details) to our customer relationship management and lead-distribution platform (CompanyPilot) for sales follow-up and service delivery.
• Hosting and analytics providers: for website operation, performance, and visitor analytics.
• Spam and abuse protection: we use a bot-detection service (Cloudflare Turnstile) that may collect technical data to validate form submissions.

We may also disclose information when required by law or to protect our rights, property, or safety.

5. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described above, comply with legal obligations, and resolve disputes. Contact request records are retained for the duration of the customer relationship and a reasonable period thereafter. Marketing consent preferences are retained until you withdraw consent. When information is no longer needed, we delete or anonymize it.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, or disclosure. However, no method of transmission over the internet is completely secure.

7. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we have collected about you and whether we have sold or shared it.
• Delete your personal information (subject to certain legal exceptions).
• Correct inaccurate personal information.
• Opt out of the sale or sharing of your personal information for cross-context behavioral advertising or other purposes.
• Limit the use of sensitive personal information.

We do not sell your personal information. To exercise any of these rights, contact us using the information below. We will verify your identity before processing your request and respond within the timeframes required by California law. Authorized agents may submit requests on your behalf with proof of authorization.

8. Your Rights

You may request access to, correction of, or deletion of your personal information. You may also unsubscribe from our newsletter at any time using the link in our emails, and opt out of SMS as described above. To exercise these rights, contact us using the information below.

9. Cookies

We use cookies and similar technologies to improve your browsing experience. Categories include essential cookies (required for the site to function), analytics cookies (to understand usage), and, where applicable, marketing cookies. See our Cookie Settings page for details on the types of cookies we use and how to manage or disable them.

10. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

11. Do Not Track

Some browsers offer a "Do Not Track" signal. Because there is no common standard for how websites should respond to such signals, we do not currently alter our practices based on them. You can manage cookies through your browser settings and our Cookie Settings page.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. For material changes that affect your rights, we will make reasonable efforts to provide notice, such as by posting a prominent notice on the Site.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

• Principal Roof Services, 1405 Kirkwood Dr, Corona, CA 92882
• Phone: (888) 504-8843
• Email: info@principalroofsservices.com